Ready for 100 Activist Toolkit
Illustration System

Client Sierra Club
Scope Illustration

The Activist Toolkit is a guide for running a local campaign to reach 100% clean energy for all. The Sierra Club’s Ready For 100 campaign has compiled the best of what we know about how to organize a team, build grassroots power, tell effective stories, and move people to action. We’ve turned this learning into a comprehensive toolkit for you to organize a local campaign where you live. (via sierraclub.org)

The Sierra Club engaged Threespot to enhance and expand the Ready for 100 pages to best elevate new resources for local activists. These resources welcome environmental organizers who have been historically cut out of the conversation around climate change, and emphasize equitable organizing at the core of each campaign. We primarily used SC’s robust web design pattern library to house content, but created a unique illustrate style to tell its stories. We worked with the Ready for 100 team to develop characters that accurately represent energy leaders across the country.

Team
Lizzy Cederberg, Producer
Spence Nelson, Art Director
Megan Lewin-Smith, Designer
Bret Caples, Content Strategist

sierraclub.org/clean-energy-toolkit