International Union for Conversation of Nature, Contributions for Nature Platform

Client International Union for Conservation of Nature
Scope Web Design

The International Union for Conservation of Nature is one of the largest environmental conservation organizations in the world. It’s Contributions for Nature Platform is a holistic data base of conservation efforts across the globe. IUCN approached Threespot to reimagine the platform to enhance user experience — to make data easier to browse, send users down more efficient pathways, and create a professional, sleek interface to help celebrate the many successes of this international, long term effort.

Team

Jack Nank, Strategy Consultant
Aysha Fuller, Producer
Bret Caples, UX Strategist
Megan Lewin-Smith, Design Lead
Ted Whitehead, Development Consultant

This product is currently in development.

Discovery

We began our efforts with stakeholder interviews and audits of the existing platform. We interviewed 7 individuals from across the IUCN network, including IUCN staff, Councilors, and partnering environmental organizations. Their insights validated our audit findings that the site could be overwhelming, lacked hierarchy, and required better wayfinding. We distilled our findings into a recommendation report then guided our blended UX/UI process.

Design Sprints

With a clear set of goals, UX Strategist Bret Caples and I worked together to create the new system. In three rounds, we were able to create a robust and flexible system that introduced new ways to compare data, clearer paths through the platform, and a more efficient visual language to best showcase the stories held within the site.

Following our design process, I also created a style sheet for the client to share with their development partner.